People-first digital systems that drive sustainable growth.
I help SMB B2B SaaS and nonprofits design & build unified marketing systems across web, CRO, SEO, MarTech and lifecycle programs to drive sustainable growth.
A project with Geoff is like a natural extension of your in-house team, but with top-level technical, strategic, and communication skills. He's consultative without ever being condescending, he not only diagnoses, but thoughtfully prioritizes impactful problems to be solved, and he expertly balances short term results with long term value.
About Me
I’m a web and digital marketing leader who’s spent 15+ years helping organizations, from Fortune 500 brands to SaaS startups, build scalable, human-centered growth engines. My background spans UX design, front-end dev, SEO, MarTech, and automation, and I’ve led cross-functional teams that bridge marketing, design, and development to turn strategy into measurable outcomes.
Strategic Digital Marketing Approach
I build marketing systems that connect people, platforms, and purpose. My experience spans Fortune 500 brands and B2B SaaS companies, leading digital transformations that make technology serve strategy, not the other way around.
I take a data-informed, human-centered approach to growth, designing digital ecosystems that connect strategy, technology, and creativity. My focus is on building systems that convert efficiently while still feeling personal and inclusive. With a background spanning web strategy, UX design, MarTech, automation, and digital accessibility, I bring both creative and technical depth to every project, turning marketing operations into engines for sustainable growth.
I lead with clarity, empathy, and a bias for action. Whether I’m architecting a MarTech stack or mentoring a team, my goal is the same: to create digital experiences that perform, scale, and actually make sense to the people using them.
Core Digital Marketing Strengths
Design Thinking
Creative problem-solving and future-focused thinking
MarTech/Automation
Maximizing efficiency and scale with marketing technology
Team Leadership
Building high-performing cross-functional teams
Analytics & Strategy
Data-driven approach to optimize marketing performance
Skill-o-Meter
Web Experience & UX
SEO / AEO / GEO
Content & Storytelling
GTM/GTME
AI & Automation
Data & Analytics
Conversion Rate Optimization
Accessibility & Compliance
ABM / Demand Gen Ops
Team Leadership & Training
Digital Marketing Technical Expertise
Marketing Technology
Digital Marketing
Featured Case Studies
Exploring key projects that showcase my approach to solving complex digital marketing challenges.
Turning a UX Audit Into a Working Prototype
Most audits end as a slide deck the client cannot really act on. This one shipped as a working prototype they could click through the same day. I reviewed a shared-calendar app for nonprofit coalitions, then rebuilt the experience in a couple of hours so the value was obvious instead of theoretical.
~2 hrs
From audit to a clickable prototype
13
Screens redesigned and built
0
Backends needed to demo it (runs on seeded data)
Digital Marketing Professional Experience
A career focused on driving digital marketing excellence and technological innovation.
Director of Strategy
SmartAcre
Lead client strategy for a B2B digital marketing agency across content, brand, growth, web, demand generation, revenue operations, and go-to-market engineering.
Manager, Digital Experiences
The Hershey Company
Oversaw digital marketing operations, global web operations, and development with Agile methodologies. Set vision for technical architecture across websites, customer data platform (CDP), and marketing automation platforms. Led enterprise digital accessibility initiatives and spearheaded AEM Cloud migration for 15+ global sites.
Digital Strategy & Operations Manager
Frontline Education
Built and led a digital team across inbound, email, web, search, and ops for high-growth B2B SaaS. Scaled digital engine supporting $1B+ exit. Drove 300% pipeline growth through optimized lead generation, SEO, paid search, and CRO initiatives.
Web/SEO Strategist
Frontline Education
Led website strategy and roadmap for design, performance optimization, CRO, and lead generation. Doubled MQL-to-opportunity conversion rates with AI chatbot implementation. Grew organic traffic by 400% through technical and on-page SEO tactics.
Web/Interactive Designer/Developer
Frontline Education
Improved site page speed by 3s, doubled organic search visibility, and increased conversions by 12% via WordPress migration, SEO enhancements, structured data, and re-architecture. Led web design and brand identity for K–12 education sites.
Latest Writing
From The Faith-led Marketer, my newsletter on marketing, design, technology, and following Jesus in the work.
5 Ways to Make Your Vibe Coded App Look Like a Human Designed It
Practical ways to improve your app’s user experience, avoid common AI design pitfalls, and stand out from the sea of sameness.
Read on Substack(opens in a new tab)The Three T’s In Action: Truth, Trust, and Transparency in a Price Increase Email?
How a 10% price increase actually made me trust a company more.
Read on Substack(opens in a new tab)Truth: The Foundation of Faith-led Marketing
Why speaking what is real is the first step to marketing that honors God.
Read on Substack(opens in a new tab)Accessibility is for Everyone
Digital Accessibility & WCAG Compliance
As a certified accessibility professional (CPACC), I'm committed to creating inclusive digital experiences that work for everyone.
Accessibility Score
Scanning page for accessibility issues...
My Accessibility Expertise
WCAG 2.1 AA Compliance
Experienced in implementing WCAG 2.1 AA standards across websites and applications to ensure digital content is perceivable, operable, understandable, and robust.
Automated & Manual Accessibility Testing
Skilled in both automated and manual accessibility testing methods to identify and resolve issues that affect users with disabilities.
Inclusive UX Design Principles
Advocate for designing with accessibility in mind from the start, creating better experiences for everyone regardless of abilities.
Frequently Asked Questions
Common questions about digital marketing, marketing technology, and accessibility
Interested in Working Together?
Contact me to discuss digital marketing strategies or potential collabs. I'd love to chat.